Most people don’t give much thought to the trucks mail carriers use when delivering the mail. We all recognize them, of course, and typically treat them with a sort of built-in caution when maneuvering around them as they scoot from one mailbox to the next. And even if the typical contents of our mailboxes are Read more about After 30 Years, the Familiar Mail Truck is Ready to Retire[…]
The advent of digital communication has given those in the marketing industry a fresh new playground to test direct marketing strategies. After all, everyone loves the Internet, and with email access in everyone’s pocket or purse, direct marketers are rich in opportunities to deliver messages to large groups of people quickly and at a reasonable Read more about Is Direct Mail Obsolete?[…]
Perhaps there is a perception that handwritten letters are not exactly en vogue anymore since digital rode in and put keyboards in everyone’s pocket. Still, there’s something about receiving a letter in the mail – a personal item hiding amongst the bills and advertisements – that is singularly exhilarating. Why is this important now? Because Read more about 4 Ways to Celebrate National Letter Writing Week[…]
Last January the United States Postal Service introduced new tracking barcodes called the Intelligent Mail® package barcode (IMpb) for packages of any size or shape. This new tracking system is optional – for now. However; effective January 2015, utilizing the IMpb will be mandatory for all packages. At Mailing Methods, we have an assortment Read more about Deadline Quickly Approaching for Intelligent Mail® Package Barcode (IMpb)[…]