The advent of digital communication has given those in the marketing industry a fresh new playground to test direct marketing strategies. After all, everyone loves the Internet, and with email access in everyone’s pocket or purse, direct marketers are rich in opportunities to deliver messages to large groups of people quickly and at a reasonable Read more about Is Direct Mail Obsolete?[…]

Perhaps there is a perception that handwritten letters are not exactly en vogue anymore since digital rode in and put keyboards in everyone’s pocket. Still, there’s something about receiving a letter in the mail – a personal item hiding amongst the bills and advertisements – that is singularly exhilarating. Why is this important now? Because Read more about 4 Ways to Celebrate National Letter Writing Week[…]

This time of year is notorious for being a huge opportunity to boost your business revenue and awareness.

Learn how a simple follow up strategies can resonate with clients and in turn drive business.