Globe in a Box - Mailing Methods

5 Reasons Why You Need Shipping Solutions

If you own a business, you need shipping solutions.  They are vital to the logistics of a business that ships and receives items. 1.       You need to keep track of what goes out. If you ship to customers, you’re going to need to keep track of what you have shipped for those who will contact you and ask. If you don’t have an answer for them, you could be in trouble. 2.       You need to give out tracking numbers. If you ship, you need tracking numbers to give to your customers. This will give them the tool they need to know when to expect their package. They can arrange to be home on the day that it is scheduled to be there. 3.       You need options. Having a software or cloud based app to help you choose the best shipping method will aid you in saving time and money. You may need to use different shippers at different times, and having this tool will help immensely. 4.       Have I received that? There is equipment available to help to scan packages when you receive them and keep track of who signed for it. This takes the guesswork out of looking for…

Mail Truck - Mailing Methods

After 30 Years, the Familiar Mail Truck is Ready to Retire

Most people don’t give much thought to the trucks mail carriers use when delivering the mail. We all recognize them, of course, and typically treat them with a sort of built-in caution when maneuvering around them as they scoot from one mailbox to the next. And even if the typical contents of our mailboxes are primarily advertisements and bills, we still experience a bit of hopeful anticipation when we see that rectangular white truck with the U.S. Postal Service logo on it pull up. The postal service recently announced that those trucks we’re all so familiar with are almost 30 years old, and they’re ready to retire them in favor of something with better fuel efficiency, modern safety and comfort features, and more space for packages. Current trucks only get about nine miles per gallon due to the stop-and-go nature of delivering mail. Fuel is one of the highest budget costs for the U.S. Postal Service, which finished 2014 $5.51 billion in the red. As they evaluate bids to design and build the new fleet, the postal service will consider both gas-fueled vehicles and those that run on alternate fuel sources. Current trucks were also built between 1987 and 1994,…

Direct Mail Obsolete - Mailing Methods

Is Direct Mail Obsolete?

The advent of digital communication has given those in the marketing industry a fresh new playground to test direct marketing strategies. After all, everyone loves the Internet, and with email access in everyone’s pocket or purse, direct marketers are rich in opportunities to deliver messages to large groups of people quickly and at a reasonable cost. So, now that the Internet has been a staple in the world’s personal and business environment long enough for trends to develop, can we definitively claim that digital marketing is likely to bring about an end to direct mail? According to data compiled during an 18-month study conducted by Britain’s Royal Mail MarketReach, it’s not time to write direct mail’s obituary just yet. Using multiple research methods, Royal Mail MarketReach found that, in spite of our increased reliance upon digital communication, people “are still physical creatures that thrive on human contact and stimulation. Giving, receiving and handling tangible objects remain deep and intuitive parts of the human experience.” In other words, people like to touch the things they interact with. Among Royal Mail MarketReach’s findings, 69% of participants admitted to opening mail packages featuring a promotion or special offer. Additionally, participants valued something they…