6 Ways to Improve Your Response Rates with Direct Mail Postcards

6 Ways to Improve Your Response Rates with Direct Mail Postcards Why give up something that has clearly worked for centuries? Postcards have been around for many years, and many a direct marketer has found success using them. Still, that doesn’t mean copy/paste is allowed. Each direct mail postcard needs to be unique and optimized in order to get the best results. This requires constant tinkering with your postcard marketing program. Of course, some strategies have simply shown themselves better and more effective. Here are six ways to boost your direct marketing response rates and get the best ROI: Don’t be afraid of the big idea. Make an offer to your customers. Motivate them to action. The trick is not to have just a nice looking postcard, but to offer some value to people. Before you start writing and designing your direct mail postcard, think first why are you doing it. What is your big idea, the thing that the postcard is supposed to represent? Approach the right customer Nothing spells disaster for your direct marketing campaign going for the wrong customer. You can’t use a broad range here and hope to hit something. You need to focus on your target…

Mailman Delivering Mail to Smiling Woman - Mailing Methods

National Postal Worker Day

The United States Postal Service employs approximately 617,000 employees. It is in the top three of the largest employers in the United States. Every day, postal workers deliver 660 million pieces of mail.  That is 155 billion pieces annually. In 1997 a former Postal employee, with the help of the United States Postal Service founded National Postal Worker Day.  It is celebrated on July 1st every year. This is the day to show your appreciation for your postal worker. A quote from a USPS television commercial, “We are mothers and fathers. And sons and daughters. Who every day go about our lives with duty, honor and pride. And neither snow, nor rain, nor heat, nor gloom of night, nor the winds of change, nor a nation challenged, will stay us from the swift completion of our appointed rounds. Ever.” So on July 1st let’s take a moment to thank our postal worker for a job well done.

Letter Opener Machinery - Mailing Methods

Letter Openers for All Business Sizes

Let’s face it.  If you have a large office, you need help opening the tons of mail that comes in daily.  Depending on your office needs, you can choose the right automatic opener to make your mailroom, and your busy life, easier and more efficient.  Every business gets mail.  Just make it easier to get to it. OP16C model (pictured above), will open 300 letters a minute, and it is small, 33 inches long by 15 inches wide and it’s not higher than 9 inches which makes it compact to fit in any mail room, no matter how small.  It opens any letter from flat to no. 10 size.  At 63 Decibels, it’s about as noisy as the cars that sit around you in traffic.  It counts the mail as it opens it to let you know how many pieces it has processed. For busier mailrooms, the OP2112 processes 400 letters a minute and is slightly larger than its smaller counterpart, 40-42 inches long; 16.5 inches deep and about 19 inches tall.  It’s a bit weighty at 47 pounds, but gives you the capability of opening larger pieces of mail and feathers the opening for easier access.  If you don’t…